Does Mobile Matter?

Mobile will soon be the primary connection for most people in the developed world. Consider the staggering numbers from this internet guru’s latest report: during early 2012, mobile device shipments surpassed desktop computers for the first time and, by the end of 2012, there will be one billion smartphone users and five billion mobile phone users worldwide. In the U.S. alone, over 1/3 of the population or  100 million people are carrying smartphones.

So how can you engage your target audience in the mobile space? The most popular strategies include mobile optimized websites, custom mobile apps, mobile messaging and location-based services. Your overall mobile strategy should include a mix of the specific tactics that will connect most effectively with your target audience. Explore this example of restaurants taking advantage of “SoLoMo” to direct and incent patrons to come into nearby locations.

Banks and credit unions are allowing customers the convenience of mobile banking, insurance companies are using mobile apps to improve claim processing, and many B2B companies are using mobile optimized websites to allow for better communication with their customers. View a video case study showing how LWT worked with the Columbus Georgia Convention and Visitor’s Bureau to build their web site and mobile app to connect visitors with the best local places, events and attractions. By making it easy to enjoy all that Columbus has to offer, the mobile app can help increase revenue and return visits.

If you’re interested in connecting with your target audiences through emerging or traditional mediums, contact LWT to learn how we can help.

 

No Comments | Filed under: Tech, Web Design

Social Media Mistake #8: Relying Too Much on Third Party Platforms.

 

Facebook is one example of a platform that is good for engaging with your customers. But Facebook owns their platform and can do whatever they want with it. The latest example is Facebook’s almost overnight elimination of tabs – for some businesses this change has created real challenges. Google owns their platform and they can change their search algorithms anytime they want – and do about 500 times per year. An example is Google’s Penguin algorithm update that left many businesses who focused too much on paying for inbound links to boost their Google ranking with some dramatic site traffic losses.

Certainly utilize the big four (Facebook, Google, Apple & Amazon) as part of your marketing strategy when appropriate but be careful not to become over-dependent on them. You should first define your strategy by identifying the critical operations of your business, then plan your own website platform (and marketing) around what you need to accomplish. Then you can explore how to layer the big four and other platforms that fit your niche to build your traffic and your business.

Email adapted from this post:

http://venturebeat.com/2012/08/09/your-platform-might-determine-your-startups-success-so-why-not-build-your-own/

 

Social Media Mistake #9: Restricting Employee Access to Social Media.

It is really amazing how many companies do not allow their employees to use social media at work. The irony of this is that when we ask organizational leaders “What sets you apart from your competition”, the most common answer we get is “Our People”. If this is the case for your organization, then your people should be the nuts-and-bolts of your social media content. Train employees to use social media, or better yet, let them train you!

Set up a few guidelines for employee use and monitor content, but let your people shine. Employees have a large impact on the reputation of a company, and this can be used to your advantage. When you allow and encourage your employees to use social media, chances are that they will be very excited, happy to do it, and feel more trusted and engaged. Happy and excited employees will spread to happy and excited customers.

If you would like to learn about our happy people and how we use social media, visit us on Facebook at facebook.com/lwtconnect, twitter at twitter.com/lwtweet or on our website at lwtconnect.com.

 

No Comments | Filed under: Social Media

Social Service Survey

As a follow up to our last Social Media Mistakes post on engaging in customer service through social channels, I wanted to share this article that I ran across in Adweek – “Social Faux Pas”. The data and infographic in the article are based on a survey done by eMarketer, and the results further support the premise that most businesses and organizations should be engaging in customer service through social media.

One statistic is very telling of the future of customer service. The 18 to 34 year old age group is more likely to use a social network to share a negative experience about a brand or product than by calling the company directly. Consider that the 47 to 65 age group is more than four times as likely to call the company directly, and you can see the monumental shift that is taking place. Only 40% of companies believe that they are prepared to deal with this trend, which is a huge opportunity: You can become a trend setter and leader in your industry by putting a solid plan in place to effectively deal with your customers through social media. By doing it now, you can immediately improve your customer relationships, and get ahead of the other 60% that are unprepared.

 

No Comments | Filed under: Social Media

Social Media Mistake #12: Not Engaging in Customer Support.

Answer questions and concerns in a timely fashion…

One aspect that has come to light with social media is the customer support opportunities it provides. We often hear: “How do I keep people from making negative comments about my brand online?” A dissatisfied customer is likely to express discontent with a product or service with others, online or offline. However, when it’s online and you’re paying attention to such feedback, you have an opportunity to help them resolve the issue. Better yet, when you do so in a public fashion, you’re showing others that you care about resolving each and every problem your customers have. Ultimately, this is a great opportunity to IMPROVE your customer satisfaction, customer loyalty and overall brand image.

Here’s an interesting infographic from Zendesk that highlights the trend toward customer support through social media channels.

http://www.zendesk.com/blog/social-media-and-the-future-of-customer-support

No Comments | Filed under: Social Media

CreateAthon 2012: Not Just Montgomery Anymore

CreateAthon™ 2012 marks LWT’s eleventh year of hosting the event. CreateAthon™   is a 24-hour, work-around the clock creative blitz during which marketing firms provide nonprofits marketing services on a pro bono basis. LWT has provided CreateAthon™ since 2002 and in that time has helped over 90 Central Alabama nonprofit organizations by creating over 180 projects.

“After focusing on Central Alabama non-profits and delivering projects for over 90 non-profits in the last 10 years, we were surprised to discover that advertising firms in the Columbus, GA; Birmingham, AL; Mobile, AL and Destin FL areas are not offering the CreateAthon program to their local non-profits,” said David Allred, partner with LWT. “Because LWT also works with clients in these areas we have decided to expand our CreateAthon program in 2012 to non-profit organizations in these four cities in addition to Montgomery, AL.”

Expansion of the program to four new cities is not the only way that this year’s CreateAthon™ will be different. This year LWT will choose three nonprofits in each city that we can provide the best services for, and those three will be voted on by their local supporters via a Facebook competition to determine the final recipient. Each city can nominate nonprofits to be considered until June 29 on LWTGivesBack.com.

Social Media Mistake #2: Not Setting Goals & Measuring Results.

Decide what you want to get out of your social media efforts. Do you want to increase hype about a certain product? Increase traffic to your website? Create better brand awareness? Find out what customers like/dislike about your company, product or service? Once you have identified these basic goals, get more specific and assign measurable goals.

There are a variety of tools you can use to measure specific results. Many social platforms have reporting built in, such as Facebook Insights or Google Analytics. These allow you to track a wide range of information from the number of new “likes” on your Facebook page to how many visitors accessed your website from your social pages. Also, custom applications and software can be purchased to provide more detailed tracking, reporting and analysis if needed.

If you want to learn more, here are some great articles and discussions about using metrics from insights and analytics at Mashable.

 

No Comments | Filed under: Social Media

How much data will humans create in a year?

Have you ever wondered about the amount of data we create each year?  Those of us who have grown up in a world where computers, the internet and social media where a part of the norm, have probably never given it a second thought.  However, if you stop to think about it, it’s astonishing how much data we actually create.  In 2011 alone, we created 1.8 zettabytes of data, and that number is said to double every two years.

1.8 zettabytes is not an amount many of us deal with on a regular basis. So let’s look at it another way. 1.8 zettabytes would be the equivalent of every person in the United States tweeting three tweets per minute, every minute for 26,976 years! It is also the equivalent of 200 billion HD movies, each 120 minutes long. If someone watched all those movies without a break it would take them 47 million years. Still unsure how much 1.8 zettabytes is? If we stored 1.8 zettabytes in 32GB Apple iPads, we would need 57.5 billion iPads. You could build a mountain of iPads that would be 25 times higher than Mt. Fuji. That many iPads laid end to end would be the length of 151,736,111 football fields or enough to circle the earth over 346 times!

These numbers may seem a little hard to believe but are they really? Think about it. There are over 500 million Facebook users, 200 million Twitter users, and over 100 million YouTube users. Not to mention Flickr, MySpace, LinkedIn, Vimeo, and all of the other social media sites.  Some of us blog and some of us browse the web. We’re constantly creating data. How much data do you create each year?

 

The Fifth Marketing “P”

Remember the four marketing P’s? Product, price, promotion, and place. With all the social media sites, blogs, and interactive apps, we think it is necessary for a fifth marketing P- people.

Today, we have social media sites that mostly connect People with People – but more and more often, they are connecting people with brands, products and services. Word-of-mouth advertising, or what I like to call keyboard-to-screen advertising, is bigger than ever before. Bing actually has a campaign advertising their Social Search, which not only allows you to search for what you’re looking for, but you can see what your Facebook friends have to say about it.

How many times have you heard a friend talk about the horrible experience they had at a restaurant? Or how overpriced a certain store was? Did you ever visit these places after hearing the horror stories? When I mentioned this topic to Amber, one of my co-workers, she told me a story about how her grandfather emphatically told her family they were not allowed to go to Denny’s. He had a bad experience and now his six children and their families were not to set foot in another Denny’s. Period. Almost a decade later, when they were visiting Niagara Falls, Amber and her family had no other option but to go to Denny’s for a meal. They had a great experience and subsequently, Denny’s redeemed itself in her grandfather’s eyes.

Many people have similar stories… and we, as a social society, want to know what others have experienced at places we may want to go to. Why spend your hard earned money on an experience you may not enjoy? That’s why sites like Urban Spoon and Trip Advisor work so well. They give us insight to places we’ve never been before.

Whether it’s through Facebook, Twitter, or any other site where people can share their thoughts, people will talk about brands, products, services and their experiences with them. The fifth “P” just may be the most important of all.

 

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL. Connect with us lwtconnect.com – facebook.com/lwtconnect

When Social Media IS Your Work

Recently we’ve added a tagline to our signature files for those we are corresponding with to “Like us on Facebook.” Regularly, I am engaged in Facebook, Twitter or iTunes each day developing apps for clients, etc. Why does it still feel as though I’m doing something wrong when I’m on Facebook at work, as though I have to look over my shoulder to see if my supervisor is coming down the hall? Does it still feel as though you’re doing something you shouldn’t be doing?

Could that be the cool factor of social media? It’s fun. It’s cool. It feels as though you shouldn’t be surfing at work, but it IS work for some- especially advertising agencies. Those companies who are truly dedicated to social media see that it’s not easy. You have to have a strategy, stay on top of fan posts, and most importantly- socialize with your fans.

What about the companies who have to manage a social presence, but aren’t allowed to access any networks while at work? What are some of the roadblocks your company has faced while diving into social media?

 

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL. Connect with us lwtconnect.comfacebook.com/lwtconnect

Is “Want” the New “Like”?

I can think of many reasons why marketers, advertisers, product developers, etc. should hope it is! I’ve seen a few social services emerge lately revolving around people sharing things they want. Business Insider published an article describing a mobile app called “Want!” where you take pictures of things you want, label them, and can either store them for later reference or send them out to your social networks. Another sharing network I’ve noticed is Pinterest.com. It’s not strictly for “wants” but if you pay close attention to what people are posting, it’s photos of how they want to decorate, outfits they’d like to wear, food they’d like to make, etc. So essentially it boils down to the same thing. Interesting trends have emerged from the recession, and this seems like it could have sprouted from people not having the money, but still enjoying the process.

There are limitations as to why it can’t go as far as the “like” button- the “like” button can be applied to basically everything you can think of. The “want” button, on the other hand, can’t be used as easily for journalism and online written content unless it’s about a specific topic. I’m tempted to say it’s best suited for e-commerce, but it has potential to expand. Saying you “want” something also seems one step further than saying you “like” something, but this commitment may or may not make a difference. We have to keep in mind, one reason the “like” button has been so overwhelmingly popular is because of the simplicity and distance from users- all they have to do is click one button one time.

How do you think this can help marketers? Does it stand a chance against the “like” button?

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL. Connect with us lwtconnect.comfacebook.com/lwtconnect

Shrinking the Social Circle

LWT Ad Agency Blog Social Media Post Beluga Group Messaging

A few months ago I was talking to my boss, David Allred, and he said he’d prefer to share links with a select group of people on Facebook rather than everyone he’s friends with. Not all of his friends are interested in the same topics. Social networks seem to be heading in that direction. Over the past few months I’ve read many articles about the emergence of niche social media groups, where people can share things more openly or in a very particular way with a specific group of friends. It would allow people to share more personal details that may only be appropriate for close friends, make detailed plans in one forum, etc. A few examples of this:

  • Path - “The Personal Network” to share photos with 50 friends
  • GroupMe and Beluga – Both are group messaging services
  • Toyota Friend – Private network for new Toyota owners

Business Insider has posted a good article discussing a theory for this transition and insight into what will happen with the social giants, such as Facebook. The writer explains, “I’m not saying that people will stop sharing their every thought, photo, and link. People love this freedom of expression. Facebook, Twitter, and LinkedIn will be fine because they form the foundation of the social web.” People want to go beyond broadcasting, however, so these specialized, more private social groups are the next step. As you can see above, they’re emerging in a variety of ways and aren’t always person-to-person. What do you think will happen? Will people start to use more than one kind to meet their different social needs?

Read more from The End Of The Social Network Era, The Rise Of The Social Circle Era.

 

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL. Connect with us lwtconnect.comfacebook.com/lwtconnect

No Comments | Filed under: Social Media

Missing Posts

Please be aware- we’ve lost some of our posts and some of our recent links no longer work because entries have been reposted. Sorry for any issues!

No Comments | Filed under: Tech

Free Advertising with Facebook Picture Tagging?

The ability to tag Business Pages in photos was something I didn’t realize I wanted until last week, and then a few days later Facebook enabled just that. We’re currently featuring past CreateAthon clients on our Facebook wall in commemoration of 10 years of participation, and many of these clients have Facebook pages. It’s one thing to post photos of the work, but we wanted to link it to those organizations and start a conversation- sharing memories, getting updates from the organizations on what they’re doing now, etc. Tagging a brand or company in a photo will now place that photo in the photos tab of their page, granted it hasn’t been disabled. I’d rather it post to their wall, but this is a step in the right direction for what we were hoping to accomplish!

The article Mashable posted announcing the new feature made an interesting point: “Imagine if people started tagging themselves wearing, say, Levi’s jeans. All of those snaps would then go to the Levi’s Facebook Page and result in free advertising.” It’s kind of a step further from wearing clothing with the brand clearly distinguishable (like the little red tabs on Levi’s or a brand name t-shirt).  Another Mashable article says, “Coke had encouraged fans to [tag photos] within hours of Facebook’s announcement last week.” Social media is putting the brand in the hands of the consumer even more with this move. Do you like this organic form of advertising? Do you think you’ll start tagging your objects?

I could see this getting out of hand with large brands having to monitor their photos and delete any inappropriate ones. Do you see any other possible negatives to this new option?

LWT Ad Agency Facebook Brand Tag

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL. Connect with us lwtconnect.comfacebook.com/lwtconnect

No Comments | Filed under: Social Media

How Did You Hear?

Social media has played an interesting role in big events lately, from efforts helping the tornado victims in Alabama to breaking the news to many of Osama Bin Laden’s death.

We really saw the power of social media during the storms in Alabama a few weeks ago. News organizations were tweeting to get live coverage from all over, and people put Facebook to use immediately to stay updated, set up recovery groups, and connect lost people and items. Toomer’s for Tuscaloosa took off with great success and is now a “nationwide grassroots network,” organizing relief efforts for the victims of the April storms. Another amazing Facebook page that really shows the worth of social media is very simply named, “Pictures and Documents found after the April 27, 2011 Tornadoes,” and already has over 100,000 likes. From this page’s “likes” there are numerous other pages related to relief efforts, such as “Animals Lost & Found from the Tornadoes in Alabama on 4/27/11.” It’s wonderful to see that both pages are full of success stories.

Social media was literally at the center of another breaking news story this past week, as well. From someone accidentally “reporting live from the raid” by tweeting from next door to Keith Urbahn’s tweet before it was officially announced, news of Osama Bin Laden’s death spread rapidly. Mashable conducted a poll to see how people found out about the death and Twitter is reigning on top:

LWT Advertising Blog Poll Photo Osama Death Tweet

These are the instances we get to see the real potential and immediacy of social media. Did Twitter or Facebook play a part in either of these events for you?

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL. Connect with us lwtconnect.comfacebook.com/lwtconnect

All In A Day’s Work

At LWT, employees can expect to be called upon at any time to help with a project. LWT prides itself on creating top notch work for its clients through original and, at times, elaborate marketing ideas. Sometimes, the journey through producing such projects can involve all manners of “extra” work, going far beyond simply lending a hand on a computer or piecing together a mock ad. This can range anywhere from being an extra in a photoshoot to assisting in rigging a device to capture just the perfect scene in a video.

LWT Advertising Blog Uniform PhotoA recent example is when web programmer, Brandon Johnston was called upon to don the prestigious attire of a United States serviceman. After making sure all the clothing was fitted and properly assembled, he spent some time researching the proper pose and techniques for saluting.

LWT Ad Agency Blog Principal PhotoshootThese types of tasks don’t stop with the production team. Even the partners dive into the thick of things when extra hands are needed. LWT Principal, Jim Leonard is no stranger to the camera, having taken center stage for photo shoots. Jim’s partner, David Allred, also has a reputation of devising all manners of gadgetry to aid in marketing packages and video/photo production.

But to call participation in such activities “work” would be lying. Each and every member of the LWT staff pours themselves, heart and soul, into their job. It’s a labor of love, and the final products always exhibit that sentiment. At the end of the day, dressing up as an elf; hanging precariously from a moving vehicle; and laying down some landscaping is all in a day’s work.

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL. Connect with us lwtconnect.comfacebook.com/lwtconnect

Is Your Data Safe in the Cloud?

 

According to Simon Crosby from Mashable, there is nowhere safer for your data than The Cloud. The part from his post that made the most sense to me was the last paragraph where he compares putting your data in the cloud to putting money in the bank. The security at the bank is going to be much better than the security you have at home. Mr. Crosby raises other great points, such as never having to save anything to removable media, you can set restrictions for which client-side devices can be used, and data remains encrypted in the desktop cache.

Find more technical details and more information in the article, Why the Cloud Is Actually the Safest Place for Your Data. Tell us what you think! Do you agree with this?

 

 

Cloud Computer for LWTs Advertising Blog

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL and concentrating on destination marketing for tourism, real estate and retail clients. For more, visit lwtconnect.com

No Comments | Filed under: Tech

What’s Your Price Point for Digital Goods?

What are you willing to pay for your digital goods, like music, movies and news?

 

Business Insider Chart for LWT's 365 Blog

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The New York Times’ new plan charges $35 a month for all-inclusive content, accessible from any of your devices. This doesn’t compare very well to its competition, or any other digital content sources, for that matter. Immediately people tried to find ways around the paywall, and there was even a Twitter account set up specifically to help people avoid paying. Online content tends to be valued a little less as it is- many feel less guilty about piracy and just generally aren’t willing to pay as much. Each category has a tipping point, as well, and it looks like the NYT might be well over that limit. What do you think about the price? Is it justifiable?

 

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL and concentrating on destination marketing for tourism, real estate and retail clients. For more, visit lwtconnect.com

No Comments | Filed under: Media, Thoughts

Major Media Ad Spending: Internet NOT on Top

TV trumps all categories for media spending in 2011 and is predicted to do so right through 2015. In fact, the media spending doubles that of the internet in 2011, shown in a study conducted by eMarketer in March of 2011. Many factors are contributing to this sustained dominance, one of which is media consumption habits.

While some were predicting a decline in tv consumption because of services like Hulu, Netflix, etc.,  according to eMarketer, we’re actually watching more tv per week than we were a year ago. It’s just that we’re consuming other media while watching, such as using our Smart Phones and laptops. This doesn’t mean everyone is distracted, though. The study notes, “It turns out that people aren’t watching Fox’s “Glee” while checking e-mail, but they are more likely commenting on the latest episode on Twitter and Facebook.” So rather than the two categories competing, they’re fueling each other.

Consumption habits aren’t the only things fueling growing media budgets, however. Some of the growth can possibly be attributed to a “recovering economy.” Companies are hiring a little more, spending a little more on advertising, and becoming a little more comfortable overall. eMarketer also points out that the growth in the TV media budget is probably at the expense of newspapers and magazines.

Do you think this trend will continue, or will online video services interfere? What else might shift these media budgets?

eMarketer Ad Spending Media Budget Chart for LWT Blog

Read more from the eMarketer Study from AdAge’s Blog here: Among Media, TV Is Still on Top

 

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL and concentrating on destination marketing for tourism, real estate and retail clients. For more, visit lwtconnect.com

No Comments | Filed under: Media

Next in Location-Based Advertising: Geofencing

Geo-fencing Location Based Advertising“If Foursquare and Groupon had a child, it would look a lot like geofencing,” says Ann Sherber in her DigiDay Blog.

Geofencing is essentially an invisible fence set up around a location where users who have already opted in can receive special deals and coupons via text message when they enter said location. A huge advantage to geofencing over other location-based services is that people don’t need to have Smartphones. The technology uses the network’s cell phone tower rather than a smartphone app. Marketers are getting ever-closer to reaching consumers at the point of sale and meeting needs with immediate content and information.

Some consumers are a little nervous, not liking the idea of feeling “watched” or “tracked” where they’re going. Companies who have started testing this technology are treading lightly because of these concerns. As I mentioned, this is an “opt-in” service so far, and most companies are limiting the number of texts a consumer can receive per month. Read the rest of this entry »

No Comments | Filed under: Tech

Facebook vs. Groupon

So who isn’t Facebook competing with?

In recent news it was announced that Facebook will start offering one-time discounted offers that people can share with their friends through the social network. The new program will be released in 5 major cities as a test run within the next few weeks. This seems like an appropriate integration (whether through Facebook itself or a partnership) with Facebook already having a Marketplace, F-Commerce, and a saturation of Business Pages. Read more about the deals from the article: Facebook Will Introduce New Service That Sells Discount Deals

Facebook is now also competing with movie rental companies. You can choose to rent a movie right from some Facebook Fan Pages, such as “The Dark Knight,” for $3. Warner Bros. felt this was a natural extension of their fan page. This puts Facebook in competition with just about every movie service out there. Most movie rental companies are offering some form of streaming video to stay afloat. Do you think Facebook has the power to enter this market? Read more from the article Warner Bros. Starts Movie Rental Service on Facebook

 

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL and concentrating on destination marketing for tourism, real estate and retail clients. For more, visit lwtconnect.com

One Comment | Filed under: Social Media

“Why make a St. James video?”

Why make a Saint James Video? – Anyone who is an art director knows the responsibility that comes with a question like this. Though this question is posed by a student after the fact, as a company are asked on a daily basis “why” to do one thing or another. Justification of the creative process- a mystery to most, it’s a hard thing to explain.

With the level of creativity and experience that we have as a team there are sure to be differences of opinion- but when it gets right down to it we are all working towards giving the client something they love and are proud of – independent from our own personal opinions. It takes a lot of guts to put your idea out there for the critical masses and one can only hope the end product will not only be well received but most importantly do the job that was intended. Read the rest of this entry »

2 Comments | Filed under: Thoughts, Video

Pepsi Throwback: Why Nostalgia Branding Works

lwt post about nostalgia branding - pepsi throwback

Nostalgia branding works for two simple reasons.

1. Older generations love to “remember when.”

2. Younger generations think retro is cool.

The marketing team at PepsiCo only sees this trend increasing as people yearn for “the good ol’ days” when things were simpler. Pepsi recently introduced “Pepsi Throwback” and “Mountain Dew Throwback” with retro labeling and the replacement of high fructose corn syrup with real sugar. An article from US Today shares, “It’s a return to a simpler world,” says Shiv Singh, head of digital for PepsiCo. “There’s a massive teen trend around simplicity and authenticity.” Also, highly successful sales have convinced the company to add the line permanently.

Companies have been using nostalgia branding for years, (it works wonderfully for some cars!) but we’re seeing a recent surge. Some other brands included are Doritos, Nike, and Major League Baseball apparel.

With this in mind, there has been recent news that Pepsi has fallen to third place in the Beverage industry, behind both Coke and Diet Coke. Will this help revive Pepsi’s position?

 

Read more from the article Pepsi, Frito-Lay capitalize on fond thoughts of the good ol’ days.
LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL and concentrating on destination marketing for tourism, real estate and retail clients. For more, visit lwtconnect.com

No Comments | Filed under: Design, Thoughts

7 Social Media Best Practice Tips

Generic Facebook Photo

 

  1. Your photo should be a fairly recent picture of you.
  2. Following and friending the competition is okay.
    Let them follow you as well.
  3. Promote other people more than yourself. Don’t use your page as a platform to spit out ads.
  4. Link to clients you’re mentioning, people who inspire your material, products you’re discussing, etc.
  5. Be clear about endorsements.
  6. The top reason people stop following a company is due to over-posting. Find the right balance for each network.
  7. Share and comment to get others to do the same.

Read the rest of this entry »

New to Google Search: Less Content Farms, More Food

LWT 365 Blog Post About Google Search Changes with Google Recipes

Google has made a few changes lately!

 

  1. Lower rankings for Content Farms – Content Farms are those websites full of low quality, mostly useless text filled with keywords built to attract traffic from search engines. This will improve rankings for sites and information you’re actually trying to find. For more information, read Google Declares War on Content Farms from Mashable.
  2. Google’s Recipe Tool- right along with images, video, and shopping, Google has made searching for recipes even easier. Choose from numerous variables such as ingredients, calories, and cook time to find the perfect recipe. Read more from Mashable’s article, Google Rolls Out New Search Tool for Recipes.
  3. Social Search- Google is making a few changes when it comes to social search results, but it will only effect users who are signed in to their Google accounts while searching. Two examples: “if an article was shared by a person you are friends with on multiple services, Google will think it’s probably more important to you. Or if a video has been shared by a lot of people, including your friends, there’s a good chance it will turn up high in your results on that topic.” Read more about the changes in the article Google Elevates Social From the Search Results Ghetto.

 

 

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL and concentrating on destination marketing for tourism, real estate and retail clients. For more, visit lwtconnect.com

One Comment | Filed under: Tech, Web Design

New Logo Design for JCPenney: Is it Worth it?

Ad Age posted a blog entry the other day revealing JCPenney’s new logo, set to debut in commercials February 27th. The Gap felt a horrible backlash when it tried to freshen its logo and Starbucks faced minor criticism, but Natalie Zmuda at Ad Age believes no one is even going to notice the change in the JCPenney logo. The company had the new logo carefully designed to reflect the lively, modern direction the store has gone over the past 40 years. The collateral and sign replacements will happen in stages over the next 3 years.

JCPenney Old Logo

New JCPenney Logo

 

 

 

 

 

What do you think consumer reactions will be? Do you agree that the logo redesign may go unnoticed?

Read more at Ad Age’s Blog: JCPenney’s Logo Is Changing, Bet You Won’t Notice

 

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL and concentrating on destination marketing for tourism, real estate and retail clients. For more, visit lwtconnect.com

One Comment | Filed under: Design

Youth Ditch Conventional Blogging for Social Media

“Former bloggers said they were too busy to write lengthy posts and were uninspired by a lack of readers. Others said they had no interest in creating a blog because social networking did a good enough job keeping them in touch with friends and family.” A recent article by the New York Times reports that conventional blogging has dropped by 50% over the past 4 years for people between the ages of 12 and 17. Ages 18-33 also saw a decrease, but not quite as dramatic. The NYT interviewed a filmmaker who’s a high school senior from San Fransisco. He used to post all of his videos on a blog, but discouraged from lack of viewers, now says, “I don’t use my blog anymore. All the people I’m trying to reach are on Facebook.”

Others challenge the assertion that the blog is dying, claiming that it is merely reshaping. While some blogging platforms have felt the shift in usage, others have managed to avoid any decline. One example is Tumblr. Rather than long written posts, many have started sharing photos and short posts, which they claim are much easier to manage.

Although youths may be ditching long-winded blog entries, older generations are gaining interest in “having a voice.” The percentage of those who blog between the ages of 34-45 rose from 10% to 16% from 2008 to 2010. The New York Times interviewed a retired Air Force officer who says, “I’d rather spend my time writing up a blog analysis than a whole bunch of short paragraphs and then send them to people,” he said. “I don’t need to tell people I’m going to the grocery store.”

Overall it seems, “The act of telling your story and sharing part of your life with somebody is alive and well — even more so than at the dawn of blogging,” Mr. Rainie said. “It’s just morphing onto other platforms.”

Read more from the New York Times article: Blogs Wane as the Young Drift to Sites Like Twitter

One Comment | Filed under: Uncategorized

Behind The Scenes: St. James Video

When you see a beautiful and compelling video like that of the St. James admissions video, you’re probably not thinking about what had to go on behind the scenes to make it happen (and really, you shouldn’t be). However, it was a pretty incredible “3 man operation” that the client was overwhelmingly pleased with, so we wanted to share a little bit about the techniques, planning involved, problems that came up, etc. Orchestrating a 2-3 minute video takes a lot of preparation, patience, and cooperation, not to mention passion and vision.

About the Project: The video for St. James is a descriptive video, showing the perfect blend of academics, cultural arts, and athletics. It shows the tradition and roots in Montgomery, the feeling of family and pride for having attended, and the preparation and success attained through their education system.

Planning: One thing many people don’t realize Read the rest of this entry »

Super Bowl Ad Round Up

Fox Sports Super Bowl Commercial Photo

Dogs Tied for Best: According to USA Today’s Ad Meter, there was a tie for the first time ever, and both ads featured personified dogs. Doritos achieved one of the top spots with an ad made by consumers, and the other top spot went to a Bud Light ad. See how the ads ranked and read more here.

Ad Age Says Beer Ads Losing Fizz: Ken Wheaton at Ad Age has some pretty strong opinions, shared in a comprehensive commercial list devised before the airing of the game. Opinions across the web show he’s not alone in a lot of these. Did Best Buy, Groupon, and Chrysler really do best? He gave Bud Light one of the lowest scores whereas USA Today’s Ad Meter gave it the highest. What do you think? Read more here.

Spend Money, says CNNMoney.com!: Today’s article on CNN Money says that ad experts deem this year’s overall Super Bowl ad theme as saying the recession is over and we should all spend lots of money, which is the opposite to last years message. Read the rest of this entry »

iPhone 4 Used for Cinema Quality Movie

Distinguished South Korean director Park Chan-Wook will debut his 30-minute film, “Night Fishing,” on January 27th in select theaters in South Korea. This is notable, as it is the first “cinema-standard” film shot using only the iPhone. He and a few others used iPhone 4s with various lenses, a budget of a little over $130,000 (US), and only 80 people. He says it was not much different than shooting a regular film, but he felt there were more options because all of the different smartphones could be used and the process was more “democratic.” There were plenty of shots to choose from, along with surprising angles and lighting that accompany using new tools. He says he preferred the lightweight, easy-to-use equipment.

Check out footage from the film on YouTube: Night Fishing

Read More: Breitbart, Ap News

LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL and concentrating on destination marketing for tourism, real estate and retail clients. For more, visit lwtconnect.com