How much data will humans create in a year?

Have you ever wondered about the amount of data we create each year?  Those of us who have grown up in a world where computers, the internet and social media where a part of the norm, have probably never given it a second thought.  However, if you stop to think about it, it’s astonishing how [...]

The Fifth Marketing “P”

Remember the four marketing P’s? Product, price, promotion, and place. With all the social media sites, blogs, and interactive apps, we think it is necessary for a fifth marketing P- people. Today, we have social media sites that mostly connect People with People – but more and more often, they are connecting people with brands, [...]

Youth Ditch Conventional Blogging for Social Media

“Former bloggers said they were too busy to write lengthy posts and were uninspired by a lack of readers. Others said they had no interest in creating a blog because social networking did a good enough job keeping them in touch with friends and family.” A recent article by the New York Times reports that [...]

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Super Bowl Ad Round Up

Dogs Tied for Best: According to USA Today’s Ad Meter, there was a tie for the first time ever, and both ads featured personified dogs. Doritos achieved one of the top spots with an ad made by consumers, and the other top spot went to a Bud Light ad. See how the ads ranked and [...]

Filed under: Thoughts, Uncategorized

iPhone 4 Used for Cinema Quality Movie

Distinguished South Korean director Park Chan-Wook will debut his 30-minute film, “Night Fishing,” on January 27th in select theaters in South Korea. This is notable, as it is the first “cinema-standard” film shot using only the iPhone. He and a few others used iPhone 4s with various lenses, a budget of a little over $130,000 [...]

Filed under: Tech, Uncategorized, Video

Dell Seriously Watching Conversations: The Rise of Social Media Command Centers

Dell is at the top of the game when it comes to innovative customer service. The company already takes its social media efforts seriously by trying to satisfy a global customer base in soon to be 11 different languages. Now Dell has created a “Social Media Listening Center” that will monitor all conversations of Dell [...]

Hot Trend in 2010: Social Shopping

You may have noticed that many of the new popular technological developments are revolving around shopping. With the holiday season right around the corner, some of these new resources should come in very handy! An article series highlighting the Top Trends of 2010 in web technology began with a look at social shopping. A few [...]

Can Do Good: CAN-STRUCTURE 2010

“LWT turned the concept and production of Can-structure into a brand with a clear and succinct message. There is no doubt that the events notoriety throughout the River Region and now in Madison County, is due to the amazing graphic design, tagline and copy that make up the marketing collateral. Also, the fact the LWT [...]

What do the front page of the Wall Street Journal, Young Boozer and LWT have in common?

Responding to client Young Boozer’s request to play up his unique name in his candidacy for Treasurer of the state of Alabama, we at LWT decided to set up a YouTube channel where we could upload a series of videos we shot for him: YouTube.com/yboozer. It’s likely that Elizabeth Williamson, a writer for the Wall [...]

Did you get your “I Voted” Badge?

Voting has taken over social media networks across the board today. Facebook has a prominently placed “Today is Election Day” box posted at the top of user pages, touting an already 8 million+ “people on Facebook voted.” Foursquare is giving out “I Voted” badges for those who check in at polls, and so far the [...]

Working Pro Bono: Part One

Part One: Agencies Giving Back to the Community In honor of LWT’s 9th annual CreateAthon event, I’ll be covering a three part series on working for causes. Part One: Agencies Giving Back to the Community Part Two: LWT’s CreateAthon 2010 Coverage Part Three: Using Social Media for Causes Almost all agencies do pro bono work [...]

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The Dreaded Hunt: 72+ Resources for Job Searching with Social Media

With unemployment rates still hovering around 9.5% in the US, people are having to get creative with job searching. Social media is an often over-looked resource. It’s no longer what you know, or even just who you know, but a large blending of the two…mixed with a large dose of personal branding.  It’s not as [...]

Facebook Places vs. Foursqaure: A Battle of Incentives & Convenience?

Ever since the debut of Facebook Places a few weeks back, the big question has been whether it could squish the gaining popularity of Foursquare. As of today, my research points to more people favoring Foursqaure, but there are a lot of things to consider when examining both options. Following are some points for both sides: Consumer incentives are higher [...]

Ways To Build A Loyal Audience To Your Website Part 2

While evaluating website analytics, the key indicators to examine are website visits, page views and the length of time spent on each page of your website. Why? The goal of any website should not only be to attract new visitors to your site, but also to retain previous visitors. But, how? Below is Part 2 [...]

Through Stephen’s Lens: Montgomery

Stephen got to test out some new equipment (the Kenyon K6 Gyro) yesterday while experimenting for an upcoming project. Paul from SouthStar Aviation flew him around to various Montgomery land marks to capture some cool aerial footage. Enjoy this little preview!

Dragon Boat Race Day: Good Idea Will Change Destiny

The first annual Dragon Boat Race and Festival came in with a bang on Saturday, August 28th in Montgomery’s Riverfront Park. Twenty seven teams raced with boats of twenty members across a 350 meter course for the championship. The event was hosted by Rebuilding Together and Bridge Builders Alabama, managing to raise an outstanding $60,000 [...]

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