Social Media Mistake #8: Relying Too Much on Third Party Platforms.

  Facebook is one example of a platform that is good for engaging with your customers. But Facebook owns their platform and can do whatever they want with it. The latest example is Facebook’s almost overnight elimination of tabs – for some businesses this change has created real challenges. Google owns their platform and they [...]

Social Media Mistake #9: Restricting Employee Access to Social Media.

It is really amazing how many companies do not allow their employees to use social media at work. The irony of this is that when we ask organizational leaders “What sets you apart from your competition”, the most common answer we get is “Our People”. If this is the case for your organization, then your [...]

Filed under: Social Media

Social Service Survey

As a follow up to our last Social Media Mistakes post on engaging in customer service through social channels, I wanted to share this article that I ran across in Adweek – “Social Faux Pas”. The data and infographic in the article are based on a survey done by eMarketer, and the results further support [...]

Filed under: Social Media

Social Media Mistake #12: Not Engaging in Customer Support.

Answer questions and concerns in a timely fashion… One aspect that has come to light with social media is the customer support opportunities it provides. We often hear: “How do I keep people from making negative comments about my brand online?” A dissatisfied customer is likely to express discontent with a product or service with [...]

Filed under: Social Media

Social Media Mistake #2: Not Setting Goals & Measuring Results.

Decide what you want to get out of your social media efforts. Do you want to increase hype about a certain product? Increase traffic to your website? Create better brand awareness? Find out what customers like/dislike about your company, product or service? Once you have identified these basic goals, get more specific and assign measurable [...]

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How much data will humans create in a year?

Have you ever wondered about the amount of data we create each year?  Those of us who have grown up in a world where computers, the internet and social media where a part of the norm, have probably never given it a second thought.  However, if you stop to think about it, it’s astonishing how [...]

The Fifth Marketing “P”

Remember the four marketing P’s? Product, price, promotion, and place. With all the social media sites, blogs, and interactive apps, we think it is necessary for a fifth marketing P- people. Today, we have social media sites that mostly connect People with People – but more and more often, they are connecting people with brands, [...]

When Social Media IS Your Work

Recently we’ve added a tagline to our signature files for those we are corresponding with to “Like us on Facebook.” Regularly, I am engaged in Facebook, Twitter or iTunes each day developing apps for clients, etc. Why does it still feel as though I’m doing something wrong when I’m on Facebook at work, as though [...]

Filed under: Social Media, Thoughts

Is “Want” the New “Like”?

I can think of many reasons why marketers, advertisers, product developers, etc. should hope it is! I’ve seen a few social services emerge lately revolving around people sharing things they want. Business Insider published an article describing a mobile app called “Want!” where you take pictures of things you want, label them, and can either [...]

Shrinking the Social Circle

A few months ago I was talking to my boss, David Allred, and he said he’d prefer to share links with a select group of people on Facebook rather than everyone he’s friends with. Not all of his friends are interested in the same topics. Social networks seem to be heading in that direction. Over [...]

Filed under: Social Media

Free Advertising with Facebook Picture Tagging?

The ability to tag Business Pages in photos was something I didn’t realize I wanted until last week, and then a few days later Facebook enabled just that. We’re currently featuring past CreateAthon clients on our Facebook wall in commemoration of 10 years of participation, and many of these clients have Facebook pages. It’s one thing [...]

Filed under: Social Media

How Did You Hear?

Social media has played an interesting role in big events lately, from efforts helping the tornado victims in Alabama to breaking the news to many of Osama Bin Laden’s death. We really saw the power of social media during the storms in Alabama a few weeks ago. News organizations were tweeting to get live coverage [...]

Filed under: Social Media, Thoughts

Facebook vs. Groupon

So who isn’t Facebook competing with? In recent news it was announced that Facebook will start offering one-time discounted offers that people can share with their friends through the social network. The new program will be released in 5 major cities as a test run within the next few weeks. This seems like an appropriate [...]

Filed under: Social Media

7 Social Media Best Practice Tips

  Your photo should be a fairly recent picture of you. Following and friending the competition is okay. Let them follow you as well. Promote other people more than yourself. Don’t use your page as a platform to spit out ads. Link to clients you’re mentioning, people who inspire your material, products you’re discussing, etc. [...]

Filed under: Social Media, Thoughts

Blending the Digital and Real Worlds

JWT, one of the largest and well known advertising agencies in the world, released its yearly “100 Things to Watch”  list for 2011. If you haven’t been keeping up, the first few slides of the presentation will show you just how spot-on this group is with trend forecasts and you’ll know it’s worth a look. [...]

Advertising in 2010 – What’s Next?

Social media advertising really took off in 2010, along with a slew of other interactive advertising and commerce platforms. Here are a few other things we saw gaining popularity: Location based promotions, games, and advertising Check-ins with Foursquare, Facebook (Check-in at Times Square on New Years!), Gowalla, etc. Google Maps and Places being branded and detailed (they’re [...]

Filed under: Social Media, Thoughts

Dell Seriously Watching Conversations: The Rise of Social Media Command Centers

Dell is at the top of the game when it comes to innovative customer service. The company already takes its social media efforts seriously by trying to satisfy a global customer base in soon to be 11 different languages. Now Dell has created a “Social Media Listening Center” that will monitor all conversations of Dell [...]

Hot Trend in 2010: Social Shopping

You may have noticed that many of the new popular technological developments are revolving around shopping. With the holiday season right around the corner, some of these new resources should come in very handy! An article series highlighting the Top Trends of 2010 in web technology began with a look at social shopping. A few [...]

Veterans Find Social Media is a Natural Move

5 Reasons social media is a good fit for the Department of Veteran’s Affairs: Ability to put names and faces to the VA, which will create responsibility and make it more personal Cheap and easy way for organizations, such as the Iraq and Afghanistan Veterans of American, to reach its vast number of members Brings [...]

What do the front page of the Wall Street Journal, Young Boozer and LWT have in common?

Responding to client Young Boozer’s request to play up his unique name in his candidacy for Treasurer of the state of Alabama, we at LWT decided to set up a YouTube channel where we could upload a series of videos we shot for him: It’s likely that Elizabeth Williamson, a writer for the Wall [...]

Did you get your “I Voted” Badge?

Voting has taken over social media networks across the board today. Facebook has a prominently placed “Today is Election Day” box posted at the top of user pages, touting an already 8 million+ “people on Facebook voted.” Foursquare is giving out “I Voted” badges for those who check in at polls, and so far the [...]

Working Pro Bono: Part Three

Part Three: Using Social Media for Causes In honor of LWT’s 9th annual CreateAthon event, I’ll be covering a three part series on working for causes. Part One: Agencies Giving Back to the Community Part Two: LWT’s CreateAthon 2010 Coverage Part Three: Using Social Media for Causes Social media is the new avenue for social good, [...]

Maintaining The Gap’s Brand Loyalty

Early this week The Gap launched a new logo- and was met with a huge backlash from fans on all social networks. With more than 2,000 comments supporting the old logo and a spoof Twitter account with thousands of followers, The Gap definitely got the message. Ta da! People do care. The entire fiasco and [...]

The Dreaded Hunt: 72+ Resources for Job Searching with Social Media

With unemployment rates still hovering around 9.5% in the US, people are having to get creative with job searching. Social media is an often over-looked resource. It’s no longer what you know, or even just who you know, but a large blending of the two…mixed with a large dose of personal branding.  It’s not as [...]

Facebook Places vs. Foursqaure: A Battle of Incentives & Convenience?

Ever since the debut of Facebook Places a few weeks back, the big question has been whether it could squish the gaining popularity of Foursquare. As of today, my research points to more people favoring Foursqaure, but there are a lot of things to consider when examining both options. Following are some points for both sides: Consumer incentives are higher [...]

Just Ask Twitter

Stumped on a question? Need a little help? Apparently all you need to do is ask the world of Twitter! Following is a personal example from LWT depicting how Twitter can be an important resource. A client’s site, Chophouse Vintage Year, is featured on the Content Management System site, Perch, in which it was built. (View [...]

Filed under: Social Media, Thoughts

Where are my Tweets?!

If your tweets are missing from the Twitter Search, here are the reasons why and what you can do to fix it.

Filed under: Social Media, Tech, Thoughts

Text to Twitter

On Friday, principle of LWT, David Allred and I (Laura), met with Brent Krause, Master Professional golf instructor at Wynlakes Country Club who will host Text 2 Twitter, the Extended Version next week. It was very exciting for me to meet with Brent. Upon arrival, he had in hand the most recent book Trust Agents [...]

Static FBML Checklist

Unfortunately, going from an HTML template to Static FBML is not always a simple one-step procedure…

Your Head in the Cloud

An introduction to “Cloud Computing” and what it will mean to future Internet marketing

Filed under: Social Media, Tech, Thoughts