CreateAthon 2012: Not Just Montgomery Anymore

CreateAthon™ 2012 marks LWT’s eleventh year of hosting the event. CreateAthon™   is a 24-hour, work-around the clock creative blitz during which marketing firms provide nonprofits marketing services on a pro bono basis. LWT has provided CreateAthon™ since 2002 and in that time has helped over 90 Central Alabama nonprofit organizations by creating over 180 projects. [...]

All In A Day’s Work

At LWT, employees can expect to be called upon at any time to help with a project. LWT prides itself on creating top notch work for its clients through original and, at times, elaborate marketing ideas. Sometimes, the journey through producing such projects can involve all manners of “extra” work, going far beyond simply lending [...]

Behind The Scenes: St. James Video

When you see a beautiful and compelling video like that of the St. James admissions video, you’re probably not thinking about what had to go on behind the scenes to make it happen (and really, you shouldn’t be). However, it was a pretty incredible “3 man operation” that the client was overwhelmingly pleased with, so [...]

A Trophy from Brantwood Children’s Home

LWT recently launched a revamped website for Brantwood Children’s Home as part of CreateAthon 2010. The site was given a look and feel to reflect the true nature of Brantwood- warmth and happiness. Brantwood is home to children ages 10-21 who are “at-risk.” The stories from the children who have lived here are truly incredible. [...]

Working Pro Bono: Part Two

Part Two: CreateAthon 2010 Coverage In honor of LWT’s 9th annual CreateAthon event, I’ll be covering a three part series on working for causes. Part One: Agencies Giving Back to the Community Part Two: LWT’s CreateAthon 2010 Coverage Part Three: Using Social Media for Causes CreateAthon 2010 at LWT began last Thursday with a kick-off [...]

Book Trailer: Family Meeting by Miles Demott

“The Camber family, one of the oldest and most respected families in a city known for old and respected families, is about to sell Plantation Trust, the bank that cemented their fortune and made their name a household word. Although their lives seem to have been lived in full public view, this intensely private family [...]

Behind-The-Scenes: Lately at LWT

Here’s a behind-the-scenes sneak peek at a variety of projects LWT has been working on the past few weeks: Stephen, Shannon, and Mary Catherine worked on a photoshoot for a client. Stephen and Laura worked on a photoshoot for a CreateAthon client. LWT shot for Miles DeMott’s Family Meeting book trailer. LWT worked diligently on [...]

Through Stephen’s Lens: Commercial Shoot

Most of last week was spent with a handful of LWTers at any given time attending video shoots all over Montgomery for an upcoming commercial. The weather cooperated wonderfully, and all the hard work will be worth it when the commercial debuts. Asit comes closer and closer to being complete, it has numerous employees moved [...]

Through Stephen’s Lens: Television Spot

Work for a new television spot began early this week when Camille, Lani and Stephen arrived in Old Cloverdale before sunrise to set up the shot. Shooting at twilight gives you only a few moments of perfect contrast between the sky and man-made light and it looks like they got the shot just in time. [...]

Through Stephen’s Lens: Montgomery

Stephen got to test out some new equipment (the Kenyon K6 Gyro) yesterday while experimenting for an upcoming project. Paul from SouthStar Aviation flew him around to various Montgomery land marks to capture some cool aerial footage. Enjoy this little preview!

Dragon Boat Practice Day 2: Cadence reset and race day preparation

Day two of practice is in the books. Initially, there was a bit of re-shuffling as we had to get some practice time in for the partners and substitute in others for the missing team members. A new practice leader was also assigned to Team Stroke of Genius. As she began reviewing the typical safety, [...]

Filed under: Behind the Scenes

Dragon Boat Practice Day 1: Working as one unit

The first day of practice is over and many of the LWT crew are feeling the soreness of the first evening’s exercises. Things got off to a rocky start as practice leader, Ted, went over the basics of rowing, cadences and other advice to help us endure the upcoming races. For several, this was the [...]

Filed under: Behind the Scenes

Always a Chat Window Away

This week, one of our programmers is out of town, training on the latest version of a CMS we frequently set up for clients. On top of that, our other programmer works remotely three days a week from his home. We rely on these guys to carry the brunt of on our programming demands during [...]

Happy Birthday Photoshop!

Today marks the 20th birthday of Adobe Photoshop. Like a guitar to a rockstar, a needle to a seamstress, or a scalpel to a surgeon, each profession has a tool they hold near and dear to their hearts. Everyone in the graphic design world has some kind of attachment to this photo editing application. It’s [...]

Semi-Undo: Using Photoshop’s Fade Option

Apply a filter or effect to any image in Photoshop. Now, use the following keyboard shortcut: Command + Shift + F (Control + Shift + F) Or go to the menu at the top and: Edit > Fade [previous filter/effect]

A Better CSS Reset

A “CSS Reset” is a tiny bit of Cascading Style Sheet code that is typically loaded before the rest of the web-site code. It’s purpose is to reset all the style settings to a standard default with the purpose of giving your browser a clean canvas on which to “paint” the web-site. CSS resets are unfortunately the [...]

Are You Squinting?

When you are laying out a project, there are many things to factor in to a design. Important consideration should be given to the hierarchy of information, placement of items, and their interaction with each other and the space around them. Hierarchy really means that you know which item in your design needs the most [...]

Do You Know Jack?

I’ve been shooting video for a local chamber music program called Clefworks for the past 3 years and have recently had the honor of becoming a contributing member of their artistic committee. Clefworks not only hosts a series of chamber music concerts, but also tries to tie it together with some visual art form in [...]

Timelapse and Stop Motion

We’ve been working on a video to highlight the services and staff here at our agency and today I spent a good deal of time working on some proof of concept work utilizing stop motion animation and timelapse video. In the photo to your left you can see me with light in one hand and [...]

Hanging off the balcony… 19 stories up!

This Summer, I headed down to Panama City Beach Florida to shoot a video for Aqua Condominiums. It was our first time to really get to use our new Canon 5D Mark II and we decided to treat it just like we would any other video camera… we put it on a jib and hung [...]

All in the Details

In a recent visit by a design graduate, the conversation steered towards the topic of knowing when to call a project “finished” and that subsequently brought up the subject of paying attention to detail. You can come up with a rough idea for a design, but you can really take that design to another level [...]

The Surprise Ending

I’ve been working the last on a video for our agency that features all of our staff doing… well whatever it is they do… and today it was Brittney’s turn to be in the spotlight. Part of the designer’s job is to cut and mount their work for presentation to the client… which they do [...]

United Way – Live United

This week we have been looking back over our work, gearing up for the Addy Awards. I haven’t been here for very long and was concerned that I wouldn’t have much to submit. For some reason I had forgotten about our United Way spot. This was a concept that took a lot of thought and [...]

Filed under: Behind the Scenes, Video

Photography and Video Convergence

I posted an entry a couple of days ago about the convergence between video and still image cameras. Below is a video that we made this summer that illustrates this concept in a little more detail. Along with myself you’ll hear from our principle, David Allred, who was along with me on the shoot. Enjoy!

Behind the Scenes – Distinctive Homes

Today, Camille, Jamie and I headed out to the lovely rural neighborhood called “The Waters” to shoot some photos for our client Distinctive Homes. Below is a very raw peek at the photo session. Stephen Poff

Behind the Scenes at the Old Alabama Town Shoot

During the Fall of 2009 I spent the day with Shannon, Jamie and the folks at Old Alabama Town to shoot a portrait series for the new brochure that we were working on for Createathon. Despite having to call the ambulance and fighting the rain we got 7 iconic shots in. Hit the jump to see [...]

Filed under: Behind the Scenes, Video