CreateAthon 2012: Not Just Montgomery Anymore

CreateAthon™ 2012 marks LWT’s eleventh year of hosting the event. CreateAthon™   is a 24-hour, work-around the clock creative blitz during which marketing firms provide nonprofits marketing services on a pro bono basis. LWT has provided CreateAthon™ since 2002 and in that time has helped over 90 Central Alabama nonprofit organizations by creating over 180 projects. [...]

What’s Your Price Point for Digital Goods?

What are you willing to pay for your digital goods, like music, movies and news?                               The New York Times’ new plan charges $35 a month for all-inclusive content, accessible from any of your devices. This doesn’t compare very well to [...]

Filed under: Media, Thoughts

Major Media Ad Spending: Internet NOT on Top

TV trumps all categories for media spending in 2011 and is predicted to do so right through 2015. In fact, the media spending doubles that of the internet in 2011, shown in a study conducted by eMarketer in March of 2011. Many factors are contributing to this sustained dominance, one of which is media consumption [...]

Filed under: Media