What’s Your Price Point for Digital Goods?

What are you willing to pay for your digital goods, like music, movies and news?


Business Insider Chart for LWT's 365 Blog















The New York Times’ new plan charges $35 a month for all-inclusive content, accessible from any of your devices. This doesn’t compare very well to its competition, or any other digital content sources, for that matter. Immediately people tried to find ways around the paywall, and there was even a Twitter account set up specifically to help people avoid paying. Online content tends to be valued a little less as it is- many feel less guilty about piracy and just generally aren’t willing to pay as much. Each category has a tipping point, as well, and it looks like the NYT might be well over that limit. What do you think about the price? Is it justifiable?



LWT is a full-service Interactive // Advertising // Social // Media // Content agency located in Montgomery, AL and concentrating on destination marketing for tourism, real estate and retail clients. For more, visit lwtconnect.com

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