Social Media Mistake #2: Not Setting Goals & Measuring Results.

Decide what you want to get out of your social media efforts. Do you want to increase hype about a certain product? Increase traffic to your website? Create better brand awareness? Find out what customers like/dislike about your company, product or service? Once you have identified these basic goals, get more specific and assign measurable goals.

There are a variety of tools you can use to measure specific results. Many social platforms have reporting built in, such as Facebook Insights or Google Analytics. These allow you to track a wide range of information from the number of new “likes” on your Facebook page to how many visitors accessed your website from your social pages. Also, custom applications and software can be purchased to provide more detailed tracking, reporting and analysis if needed.

If you want to learn more, here are some great articles and discussions about using metrics from insights and analytics at Mashable.


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