Social Media Mistake #9: Restricting Employee Access to Social Media.

It is really amazing how many companies do not allow their employees to use social media at work. The irony of this is that when we ask organizational leaders “What sets you apart from your competition”, the most common answer we get is “Our People”. If this is the case for your organization, then your people should be the nuts-and-bolts of your social media content. Train employees to use social media, or better yet, let them train you!

Set up a few guidelines for employee use and monitor content, but let your people shine. Employees have a large impact on the reputation of a company, and this can be used to your advantage. When you allow and encourage your employees to use social media, chances are that they will be very excited, happy to do it, and feel more trusted and engaged. Happy and excited employees will spread to happy and excited customers.

If you would like to learn about our happy people and how we use social media, visit us on Facebook at facebook.com/lwtconnect, twitter at twitter.com/lwtweet or on our website at lwtconnect.com.

 

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Filed under: Social Media

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