Does Mobile Matter?

Mobile will soon be the primary connection for most people in the developed world. Consider the staggering numbers from this internet guru’s latest report: during early 2012, mobile device shipments surpassed desktop computers for the first time and, by the end of 2012, there will be one billion smartphone users and five billion mobile phone users worldwide. In the U.S. alone, over 1/3 of the population or  100 million people are carrying smartphones.

So how can you engage your target audience in the mobile space? The most popular strategies include mobile optimized websites, custom mobile apps, mobile messaging and location-based services. Your overall mobile strategy should include a mix of the specific tactics that will connect most effectively with your target audience. Explore this example of restaurants taking advantage of “SoLoMo” to direct and incent patrons to come into nearby locations.

Banks and credit unions are allowing customers the convenience of mobile banking, insurance companies are using mobile apps to improve claim processing, and many B2B companies are using mobile optimized websites to allow for better communication with their customers. View a video case study showing how LWT worked with the Columbus Georgia Convention and Visitor’s Bureau to build their web site and mobile app to connect visitors with the best local places, events and attractions. By making it easy to enjoy all that Columbus has to offer, the mobile app can help increase revenue and return visits.

If you’re interested in connecting with your target audiences through emerging or traditional mediums, contact LWT to learn how we can help.


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Filed under: Tech, Web Design

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